Sell executive dinners. We run them. You keep 25%.
You bring the companies you already know. Our team and agents do everything else: the guests, the invitations, the events and the follow-up. The contract is in your name, and 25% of it is yours, every year they renew.
What you tell companies.
Tell me who you want at the table. I’ll fill it, run the evening, and show you what it led to.
And the line that closes it: 500 of the right people a year, from $100,000: less than one full-time hire.
Executives know a dinner with the right buyers is worth more than a booth. But filling the table with the right people, and making the evening count, is hard.
CRO · VP Sales · CMO · Founders.
- 01
Who they want at the table
By name, by title, or from their list of target accounts.
- 02
Invited by the right person
Each guest invited by someone they will answer, in that person’s name, with approval.
- 03
The room and the evening
The venue, seating by who should meet whom, and the flow of the night.
- 04
Something personal for every guest
A gift chosen for them, and the introductions worth continuing.
- 05
What it led to
Second meetings and pipeline, reported after.
Your agency. Our team and agents behind it.
You’ve spent a career learning what works in a room. We give you the operation to deliver it, so you can sell without hiring anyone: agents that do the work, and a team that makes sure it lands.
You Open the door. Own the client.
- Win the company, and sign the contract in your name
- Decide what each company needs
- Host the evenings, if you want to be there
Your agents Do the work.
- Find the right people for every company
- Write the invitations, and send them only with approval
- Plan every event, end to end
- Follow up with every guest, and report what it led to
Your IRL Lab team Make sure it lands.
- A dedicated account manager
- Help to close: a proposal in your name, a live demo, and us on the call
- Every technical question, answered
- Every event run, and anything that goes wrong handled
You walk in ready to sell.
Before you meet a company, we prepare everything you need to close it, in your name. Three weeks after they sign, their first dinner happens.
A deck in your name
The pitch for that company, with your name on it, not ours.
A proposal
Who they meet, how often, and what it costs. $200 a guest, $400 for VP and above. Start them with one dinner: 25 guests from $5,000.
A plan for their first dinner
The guests we would invite for that company, and the evening we would run.
A live demo, and us
We show it working, and join the call when you want us there.
You sell. We run it.
- Monday
Twenty minutes with your account manager
What’s running, what’s next, and anything that needs you.
- Tuesday
A meeting with a company
You bring the relationship. We bring the proposal, the demo and, if you want, ourselves.
- Wednesday
Approve what goes out
Invitations, plans and reports wait for your yes, on your phone.
- Thursday
You host the dinner
Your client’s buyers at one table, seated by who should meet whom. You host. We handle everything else.
- Friday
A report on what it led to
For you and for the company: who met, and what happened next.
25% of every contract.
Companies pay $200 for each guest who comes, and $400 for VP and above. A company that wants to meet 500 people a year is a $100,000 contract at the standard price, and $25,000 of it is yours, again every year they renew. Senior tables earn you more. Food and venue are paid by the company, separately. Everything else is on us.
Already running for companies you know.
We already run dinners for Cerebras, Zoom and Zscaler: the kind of companies you’ll be selling to.
Before you apply.
Whose name is on the contract?
Yours. You sign the company and bill them. IRL Lab bills you, never your client. We give you the contract, the proposal and everything else you need.
How do I get paid?
You keep 25% of every contract, and of every renewal. Companies pay $200 for each guest who comes, and $400 for VP and above. Food and venue they pay for separately. Everything else is on us: the agents, the team and the planning.
What if fewer people come?
Your client pays only for the people who come. What they pay goes in as credit, each guest who comes is drawn from it, and anything left stays as credit for their next dinner.
What if an event goes wrong?
Our team runs every event with you and handles anything that goes wrong. Your client sees you, and a dinner that worked.
Can I approve everything my client sees?
Yes. Every invitation, plan and report waits for your yes before it reaches your client.
Do I need a team, or to be technical?
No. Our team and agents do the work, and we answer every technical question, on the call if you want. You bring the relationships and the judgement.
How fast does it start?
Three weeks from a signed contract to the first dinner.
How many companies can I work with?
Start with one. Because the agents do the work, one person can serve five.
Start your agency.
Partners join by application. Tell us about your career and the companies you know, and we’ll reply from [email protected].